When it comes to pricing your house when
you’re ready to sell it, keep in mind you must
sell in the market you’re in today. It doesn’t
matter what your former neighbor got six months
ago, or what properties are listed for now. All
that matters is this -- whatever the last sale
price in your neighborhood of your model --
that’s probably your sale price now.
When you’re looking at what you’ll gain on
the sale of your house, let’s keep it in
perspective. If house prices increased year after
year at 4 percent per year and then suddenly
people were selling their houses for 1 percent
less than last year’s asking price, would that
be reasonable? If so, then when property is moving
up at 20 percent per year for several years and
then suddenly you have to sell it for 5 percent
less than the prices last year, would that be
reasonable? The challenge is when we move from
percentages to dollar amounts. If 5 percent
represented $5,000, most people wouldn’t blink.
It’s when 5 percent represents $25,000 that
sellers start to freak.
In the DC area, we were experiencing astounding
rates of appreciation as a region, 20 percent from
2004 to 2005 prices. Many homeowners have
experienced a doubling in property values over the
last five years. The average home price is now
about $540,000, according to the local multiple
listing system. Now, price appreciation has
subsided and is sitting at a mere 5 to 8 percent
region wide (depending on where you’re
standing). Sounds pretty healthy, still, right?
You would think.
However, there are stories from the field on
how sellers are defending their prices as if their
lives depended on it. While sellers are sitting on
hundreds of thousands of dollars of equity, they
can’t stand the idea of dropping their price by
$25,000 or $50,000 to sell it today. The house
that was $260,000 in 1999, is now selling for
$569,000 today. But some sellers now want that
same type appreciation and can’t imagine selling
it for less than $589,000. Bringing it down the
$20,000 or $40,000 to sell the property seems,
well, just not fair.
What’s even scarier are the agents who are
defending their prices in a correcting market. I
have to keep in mind that nearly half the agents
in the country (as well as here in the Capital
region) were not in business five years ago.
They’ve just now entered a market where prices
have to be corrected, dropped -- improved, as it
were.
However, as I talk with agents around the
region about their listings, they’ll be the
first to let you know, "It won’t sell for
what the seller’s asking," but they’re
too afraid to tell the seller the sobering news.
The market is like playing Russian roulette.
Sometimes you don’t know what you have until you
pull the trigger. Somebody needs to blink. Sellers
seem to be saying to buyers, "I’ll drop my
price, just make an offer." While buyers are
blankly replying, "I’ll make an offer, just
lower your price."
It’s this stalemate that has played a part in
creating an abundant supply of houses on the
market in the DC area. We’re talking upwards to
200 percent more homes on the market in any given
year-to-year comparison. And, folks, after a
dearth of homes in this area, it’s a good thing.
Is it affecting prices? Sure thing. Will prices
come down? Absolutely. Are sellers going to lose
money? Well – in some cases.
For sellers staying in the same area, keep in
mind, if you have to drop your price by 5 percent,
then the seller of the house you’re buying
(usually a lot more expensive) is probably doing
to drop the sales price by about the same
percentage point. It means that while you may
"lose" money on the sale of your home,
you’ll more than likely "gain" it on
the purchase up.
Keep in mind, the market is the market. When
it’s time to buy, buy. When it’s time to move,
then sell. Work with the market you’re in, not
in the market you wish it would be.